Copy Masterclass
a powerful course in writing your brand + website copy with Liz Theresa
FACT: Using the right words gets you more leads.
THAT is why I created Copy Masterclass. This self-guided course shows you how to use language to get you new leads, customers, and cash coming in through your existing website.
Another FACT: any marketing you do is only as effective as where you drive your traffic. This makes your website the MOST IMPORTANT PART of your entire online marketing strategy.
Not optimizing your brand + website copy but expecting steady sales is like planning to drive from Massachusetts to California without putting any gas in your tank. It simply can’t be done.
"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."
Samantha
CEO / Founder
"While I was hesitant to take another online course (since I never seem to finish them), I knew that I needed to start writing better copy to attract my ideal client. Sure, I could have outsourced it, but I didn’t want generic copy that wasn’t authentic to me. Liz Theresa’s Copy Masterclass came at exactly the right time.
I love how all her modules were short, bite-sized video lessons that I could take immediate action on with her worksheets.
Her online course was the first one that I’ve ever finished…because she makes it fun!
Completing Module 1, Lesson 3 was a complete game changer for my business. Liz nailed it with what she calls her ITGY exercise. When you’re done with Module 1, you will identify what you need to say so your ideal audience knows exactly what problem you solve, and believe that you are the one to solve it!"
Sylvia Inks, Business & Financial Coach, SMI Financial Coaching, LLC
What’s the first thing you do on a website?
You don’t look at pretty pictures.
You scan content for key words.
FACT: 8 out of 10 users read headline copy and only 2 out of 10 will read the rest. (Copyblogger)
That means you need to stop wasting time using the WRONG words.
WORDS. So simple and yet, I can pretty much guarantee neither you (nor your competitors) are being strategic enough about them! Right now, users are coming to your site and NOT falling in love with you. You're missing out on their money. They're missing out on your services.
1. What Words You Use
2. Where You Place Them
I love hot web designs as much as I love the show Friends. MAYBE MORE.
I’m a web designer AND a copywriter. This means I’m in a unique position to be objective, up-front, and legit with you about this...
“Pretty” designs definitely set the right mood and make you look cool.
BUT...
as far as CONNECTING and CONVERTING goes,
using the right words on your website is why people will choose
YOU
over someone else.
"Not only does Liz and her team do amazing design work, but Liz is also a copywriting rockstar! I love that she can be the one-stop shop to help with both aspects of having an amazing website! After working with her one-on-one for my rebrand, I decided to take her copywriting course so I could learn to write new copy for future pages and products for my brand. Her course delivers the message and lessons in a way that speaks to you the same way that Liz would actually speak to you if you work with her one-on-one! It's fun and engaging while also teaching you everything you need to know! I can't recommend Liz and her team enough!"
Kayla Sloan
Founder of Six Figure Systems and 10KVA,
KaylaSloan.com
Imagine a world...
where your ideal user comes to your site and knows immediately,
“I’m in the right place and I’m exactly where I belong.”
That is exactly what I teach in this course.
That is exactly what I teach in this course.
Using the right words in the right places dramatically increases your...
- leads
- clients
- cash
- conversions
- profit
Enroll Now
Only $197
LET'S DO THIS. By clicking the button below, you're totally ready to start attracting more of the RIGHT clients. You deserve it!
**I mean, no guarantees, but this program will very likely pay for itself quickly (and then some) if you do everything I tell you to do in this course.
Before I share what Copy Masterclass is all about,
let me bust some myths for you.
Myth #1: “I’m not a writer. This course just won’t work for me.”
Your pants are on fire right now. Liar. EVERYONE – not just you - professional copywriters, included - find it challenging to write about themselves!
Bottom line: I created Copy Masterclass for entrepreneurs. Not professional copywriters.
Myth #2: “I don’t have time to fix my copy.”
Every second your website exists with non-strategically written copy is WASTED.
Every moment you don’t improve your copy, you’re losing leads that might’ve contacted you and potentially purchased something. Because I know you’re strapped for time, Copy Masterclass is delivered in travel-size, mini 5-ish minute videos.
Myth #3: “Strategically-written copy makes your site sound cheesy.”
Lucky for you, there’s absolutely no cheese with a side of cheese when it comes to my experienced-based strategies to writing great website copy.
Here’s another tip for ya: stop associating strategically-written copy with people like the My Pillow guy.
Copy Masterclass is here to make GOOD marketing copy something you can write yourself (and write exceptionally well, I might add), without the steep cost of hiring a copywriter to do it for you.
And yet, Copy Masterclass is about wayyyyyy more than saving money. It’s about...
TRANSFORMING THE PEOPLE WHO COME TO YOUR WEBSITE into HIGH-QUALITY LEADS / CLIENTS.
CONNECTING TO YOUR TARGET AUDIENCE in a way that SOUNDS LIKE YOU and no one else.
BEING STRATEGIC ABOUT YOUR CALLS TO ACTION and not feeling like you’re harassing people to join your list 70 times on one page.
CREATING CONTENT FOR YOUR BRAND... (on and off your website) WITH EASE. You know - without throwing your laptop out the window...
HAVING A WEBSITE THAT DOES WHAT IT’S SUPPOSED TO DO: earn more leads and sales while you sleep.
Most of all, Copy Masterclass is about not writing your website copy in a dark room late at night for several painstaking hours...
...and then asking a Facebook group if you did a good job.
It’s about doing it once and doing it right.
...and then asking a Facebook group if you did a good job.
It’s about doing it once and doing it right.
Let me show you how EASY it is to use the right words to resonate
with who you are and who you want to attract.
Enroll Now
Only $197
LET'S DO THIS. By clicking the button below, you're totally ready to start attracting more of the RIGHT clients. You deserve it!
**I mean, no guarantees, but this program will very likely pay for itself quickly (and then some) if you do everything I tell you to do in this course.
Case Study: Debt Free Guys
John and David are the founders of Debt Free Guys who are here to help you live fabulously - not fabulously broke. They completed the Copy Masterclass and went online with their new website with absolute confidence --- in amazement at their own results.
And then, of course, their community was RAVING about their writing style as soon as they went live.
The Curriculum
Each module has a series of quick video lessons, copy templates, and worksheets to help you take action!
Breezy Video Lessons
Snappy Copy Templates
Intuitive Worksheets
Module 1: Clarifying Your Messaging
Together, we’ll put into words who you are, who you help (AKA your target market), and how you help them solve their problem.
- Lesson 1 – The You & The Me
- Lesson 2 – Target Market
- Lesson 3 – The Problem You Solve
Module 2:
Telling a Story
Did you know the About page is the #1 most clicked page on your website after your homepage? In this module, we’ll make sure you tell your story and tell it the right way.
- Lesson 1 – Meeting The You & The Me (Again)
- Lesson 2 – What’s Your Story
- Lesson 3-6 – How to Write Your Story
Module 3:
Editing Your Story
I’ll give you simple steps to follow to edit your writing. We go much deeper than “i before e except after c.” Editing will become a gratifyingly natural part of your writing process.
- Lesson 1 – The Itchy Test
- Lesson 2 – Editing Your Draft
- Lesson 3 – Read Through Out Loud
- Lesson 4 – Is This Sentence Essential?
Module 4:
Putting it on Your Website
We’ll iron out all of the different types of copy that need to exist on your website in logical order and talk about ideal placement.
- Lesson 1 – Determining Your Call to Action
- Lesson 2 – Creating Your Free Gift
- Lesson 3 – Your About Page
- Lesson 4 – Your Homepage
Module 5:Writing Your Sales Copy
Want to sell your stuff with confidence and sound like a normal human rather than an Internet robot? Imagine writing a sales page and the words flow like water. That’s what this part is like.
- Lesson 1 – 9 Elements of Sales Copy
- Lesson 2 – Lead Page / Landing Page Copy
- Lesson 3 – Reviewing Your Copy
Enroll Now
- How do I access the course?After making your payment, you’ll receive access to the Copy Masterclass membership site instantly once you sign up.
- Can I download the course?Everything is available streaming-only in our membership platform. Wifi is pretty much everywhere and I can't imagine why you'd want to download the videos to watch for fun. Although, I'd be super flattered if you asked for this.
- How long do I have access?Indefinitely as far as I can tell. This said, if we ever closed down the course, and I don't foresee that happening ever, we would just send you the files and you'd have them forever.
- I live in another country. Can I benefit from this course?Yes! Anyone can buy this and benefit from it when it comes to communicating more persuasively. This said, the course is in English so it's for people who are comfortable writing in the English language.
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